Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.
Material type:
TextPublisher: New York : McGraw-Hill Irwin, c2012Edition: Tenth editionDescription: xxii, 577, [180] p. : colored illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 13: 9780077140885 [paperback]; 10: 0077140885 [paperback]Subject(s): Industrial management | Business | Business -- Vocational guidanceDDC classification: Includes indexes.
Contents: Part 1 Business trends: Cultivating a business in diverse, global environments -- Part 2 Business ownership: starting a small business -- Part 3 Business management: empowering employees to satisfy customers -- Part 4 Management of human resources: motivating employees to produce quality goods and services -- Part 5 Marketing: developing and implementing customers-oriented marketing plans -- Part 6 Managing financial resources -- Bonus chapters A: Working within the legal environment -- B: Using technology to manage information -- C: Managing risk -- D: Managing personal finances -- Includes Chapter notes,glossary,photo credits pc, name index, organization index, subject index
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