Winning corporate reputation strategies : lessons from asia pacific / Edited by Mark Chong & Jin Montesano
Material type:
TextPublisher: Singapore : McGraw-Hill, c2012Description: xx, 178 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071327039 [paperback]Subject(s): Social responsibility of business | Social marketing | Corporations -- Charitable contributions | Corporate imageDDC classification: Online resources: Table of contents only | Contributor biographical information | Publisher description | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.408 W73 2012 (Browse shelf) | Available | 3UCBL000010771 |
Includes bibliographical references and index
Contents: Foreword -- Preface -- Contributors -- Chapter One: Introduction -- Chapter two: Pollution and the fragrant harbor-why china light & power's stakeholder engagement with customers may help clear the air in Hong Kong -- Chapter three: Ensuring corporate sustainability through social responsibility-diageo and responsible drinking -- Chapter four: Communicating with the asian customer-lessons from the agrifood sector -- Chapter five: cosmetic regulatory harmonization in asean-a view from industry -- Chapter six: Building corporate reputation through community involvement and strategic partnerships-kraft hope kitchens in china -- Chapter seven: Infusing corporate values and delivering brand promise-singapore airlines' experience -- Chapter eight: Five roles of social media in managing a company's reputation challenges -- Chapter nine: Corporate affairs in India-moving from a shareholder to a stakeholder world -- Chapter ten: Corporate affairs in china -- Includes index
Megatext Phil. Inc. P 1260.00 BSBA-Marketing Management
English
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