Economics for managers / Paul G. Farnham
Material type:
TextPublisher: Boston : Prentice Hall, c2010Edition: Second editionDescription: xxiii, 508 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789810696504 [paperback]Subject(s): Economics | ManagementDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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College Library | 330.024658 P28 2010 (Browse shelf) | Available |
Includes bibliographical references and index
Contents: Part 1:Microeconomic analysis; Chapter 1:Managers and economics -- Chapter 2:Demand, supply, and equilibrium prices -- Chapter 3:Demand elasticities -- Chapter 4:Techniques for understanding consumer demand and behavior -- Chapter 5:Production and cost analysis in the short run -- Chapter 6:Production and cost analysis in the long run -- Chapter 7:Market structure: Perfect competition -- Chapter 8:Market structure: Monopoly and monopolistic competition -- Chapter 9:Market structure: Oligopoly -- Chapter 10:Pricing strategies for the firm; Part 2:Macroeconomics; Chapter 11:Measuring macroeconomic activity -- Chapter 12:Spending by individuals, firms, and governments on real goods and services -- Chapter 13:The role of money in the macro economy -- Chapter 14:The aggregate model of the macro economy -- Chapter 15:International and balance of payments issues in the macro economy; Part 3:Integration of the frameworks; Chapter 16:Combining micro and macro analysis for managerial decision making; includes solutions to even-numbered problems, glossary and index
BSBA-Marketing Management
English
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