The management of strategy : concepts and cases / R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt
Material type: TextPublisher: Andover : Cengage Learning, c2012Edition: Ninth editionDescription: xxvii, 443 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789814416498 [newsprint]Subject(s): Industrial management | Business planning | Marketing -- Management | Self-directed work teams | Leadership | Personnel managementDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
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Book | 658.8 Ir21 2012 (Browse shelf) | Available | 3UCBL000017200 |
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658.8 H38 2001 Classic failures in product marketing : | 658.8 H59 2001 Small business guides : | 658.8 H76 2013 Competitive SME : | 658.8 Ir21 2012 The management of strategy : | 658.80 K15 2015 Advertising and sales promotion / | 658.8 K84 1996 Marketing management : | 658.8 K84 1999 Marketing management : |
Includes bibliographical references and index
Contents: Part 1: Strategic inputs -- Part 2: Formulation of strategic actions -- Part 3: Implementation of strategic actions -- Part 4: Cases
NBS-MANGO P 700.00 BSBA-Marketing Management
English
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