Small business : an entrepreneur's business plan / J. D. Ryan, Gail P. Hiduke.
Material type:
TextPublisher: Mason, OH : South-Western Cengage Learning, c2014Edition: 9th edDescription: xiv, 489 pages : illustration ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285170022 [paperback]Subject(s): Small business -- ManagementDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.022 H93 2014 (Browse shelf) | Available | 3UCBL000017592 |
Previous ed.: 2006.
Includes bibliographical references and index.
Contents: Chapter 1 Your great adventure -- Chapter 2 Spotting trends and opportunities -- Chapter 3 Opportunity selection -- Chapter 4 Profiling your target customer -- Chapter 5 Reading and beating the competition -- Chapter 6 Location and distribution -- Chapter 7 Connecting with and enggaging customers -- Chapter 8 Start-up concerns and financial projections -- Chapter 9 Shaking the money tree -- Chapter 10 Legal concerns -- Chapter 11 Build, maintain, and thrive with a winning team -- Chapter 12 Protect your "baby" and yourslf -- Chapter 13 Buying a business -- Chapter 14 Investigating franchising -- Chapter 15 Pull your plan together
A guide to starting and running a small business.
English
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