Communication research : asking questions, finding answers / Joann Keyton.
Material type:
TextPublisher: New York : McGraw-Hill, c2011Edition: Third editionDescription: 1 v. (various pagings) : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780073406763 [hardbound]Subject(s): Communication -- ResearchDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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302.2072 K52 2011 (Browse shelf) | Available | 3UCBL000005766 |
Includes bibliographical references and indexes.
Contents: Chapter 1 Introduction to communication research -- Chapter 2 The research process: getting started -- Chapter 3 Introduction to quantitative research -- Chapter 4 Introduction to qualitative research -- Chapter 5 Research ethics -- Chapter 6 Measurement -- Chapter 7 Populations, samples, and sample size -- Chapter 8 Quantitative research design -- Chapter 9 Surveys and questionnaires -- Chapter 10 Descriptive statistics, significance levels, and hypothesis testing -- Chapter 11 Testing for differences -- Chapter 12 Testing for relationships -- Chapter 13 Quantitative analysis of text -- Chaper 14 Designing qualitative research -- Chapter 15 Qualitative methods of data collection -- Chapter 16 Analyzing qualitative data -- Chapter 17 Reading and writing quantitative research report -- Chapter 18 Reading and writing the qualitative research report
Cagnaan
English
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