Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't / Mary Naylor and Susan Greco
Material type:
TextPublisher: Chicago : McGraw-Hill, c2002Description: xvii, 234 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0658001442 [hardbound]Subject(s): Consumer satisfaction | MarketingDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.812 N23 2002 (Browse shelf) | Available | 3UCBL000003422 |
Includes bibliographical references and index
Contents: Chapter 1 The customer dating game -- Chapter 2 The customer rating game -- Chapter 3 Employees enter the customer-chemistry equation -- Chapter 4 Engaging customers in a continual conversation -- Chapter 5 How to reach your best customers -- Chapter 6 How to enhance the chemistry -- Chapter 7 When the relationship doesn't work -- Chapter 8 The customer-chemistry checkup -- Chapter 9 Conclusions, predictions, and chemistry checkup quiz
English
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