University of Cebu-Banilad Library

International marketing / Philip R. Cateora, John L. Graham

By: Cateora, Philip RContributor(s): Graham, John LMaterial type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublisher: New York : McGraw-Hill/Irwin, c2002Edition: Eleventh editionDescription: xxv, 693 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071233071 [paperback]Subject(s): Export marketing | International business enterprisesDDC classification:
Contents:
Contents: Part one. An overview -- Part two. The cultural environment of global markets -- Part three. Assessing global market opportunities -- Part four. Developing global marketing strategies -- Part five. Implementing global marketing strategies -- Part six. Supplementary material
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Item type Current location Call number Status Date due Barcode
Book Book
658.848 C28 2002 (Browse shelf) Available 3UCBL000001656

Includes bibliographical references and index

Contents: Part one. An overview -- Part two. The cultural environment of global markets -- Part three. Assessing global market opportunities -- Part four. Developing global marketing strategies -- Part five. Implementing global marketing strategies -- Part six. Supplementary material

Donated from: Luis Amigo Dormitory thru: Sister Karen Moriles BSBA-Marketing Management

English

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