International marketing / Philip R. Cateora, John L. Graham
Material type: TextSeries: The McGraw-Hill/Irwin series in marketingPublisher: New York : McGraw-Hill/Irwin, c2002Edition: Eleventh editionDescription: xxv, 693 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071233071 [paperback]Subject(s): Export marketing | International business enterprisesDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
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Book | 658.848 C28 2002 (Browse shelf) | Available | 3UCBL000001656 |
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658.84 R33 2000 The complete e-commerce book : | 658.84 Sa96 2001 The seven steps to nirvana : | 658.84 W42 2001 Place to space : | 658.848 C28 2002 International marketing / | 658.848 C28 2002 International marketing / | 658.848 C28 2002 International marketing / | 658.848 C28 2002 International marketing / |
Includes bibliographical references and index
Contents: Part one. An overview -- Part two. The cultural environment of global markets -- Part three. Assessing global market opportunities -- Part four. Developing global marketing strategies -- Part five. Implementing global marketing strategies -- Part six. Supplementary material
Donated from: Luis Amigo Dormitory thru: Sister Karen Moriles BSBA-Marketing Management
English
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