Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2010Edition: Eleventh editionDescription: xxii, 778 pages : illustrations ; 27 cm. + 1 CD-ROM (4 3/4 in.)Content type: text Media type: unmediated Carrier type: volumeISBN: 9780070171008 [papaerback]Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658.83420973 H31 2010 (Browse shelf) | Available | 3UCBL000005772 |
CD Supplementary: Consumer behavior : building marketing strategy
Includes bibliographical references and index.
Contents: Part one Consumer behavior and marketing strategy -- Part two External influences -- Part three Internal influences -- Part four Consumer decision process -- Part five Organizations as consumers -- Part six Consumer behavior and marketing regulation
BSBA-Marketing Management
English
There are no comments on this title.