Strategic marketing management : a business process approach / Luiz Moutinho, Geoff Southern
Material type:
TextPublisher: Australia : Cengage Learning, c2010Description: xxii, 490 pages : illustrations colorContent type: text Media type: unmediated Carrier type: volumeISBN: 9781844800001 [paperback]Subject(s): Marketing -- ManagementDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.8 M86 2010 (Browse shelf) | Available | 3UCBL000003450 |
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| 658.8 M35 2023 Marketing management / | 658.8 M45 2012 Marketing principles / | 658.8 M45 2013 The firm : | 658.8 M86 2010 Strategic marketing management : | 658.8 Ox22 2011 The Oxford handbook of strategic sales and sales management / | 658.8 P21 2022 Key concepts in marketing and advertising / | 658.8 P29 1993 The essence of services marketing / |
ncludes bibliographical references and index
Contents: Part 1. Introduction to marketing and business processes -- Part 2. Future-predicting processes (scenario building and forecasting) -- Part 3. Data management processes -- Part 4. Keeping existing customer processes (order fulfillment) -- Part 5. Getting new customer processes (order acquisition) -- Part 6. Organizational development and co-ordination (infrastructure processes) -- Part 7. The future
English
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