Marketing in travel and tourism / Victor T.C. Middleton.
Material type:
TextPublisher: Oxford ; Boston : Heinemann Professional Publishing, 1988Description: xii, 308 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0434912549 [paperback]Subject(s): Tourism -- MarketingOnline resources: Publisher description | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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Reserved (Main) | 910.688 M58 1988 (Browse shelf) | Available | 3UCBL000000526 |
Includes bibliographical references and index.
Contents: Part one The meaning of marketing in travel and tourism -- Part two Understanding the marketing mix in travel and tourism -- Part three Planning strategy and tactics for travel and tourism marketing -- Part four Using the principal marketing tools in travel and tourism -- Part five Applying marketing in the travel and tourism industry
English
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