Business research methods / Boris Blumberg, Donald R. Cooper and Pamela S. Schindler
Material type:
TextSeries: The McGraw-Hill/Irwin seriesPublisher: London : The McGraw-Hill Companies, c2005Description: xv, 596 pages in various paging : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 13: 9780077107420 [paperback]Subject(s): Industrial management -- ResearchDDC classification: Other classification: 85.03 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.0072 B62 2005 (Browse shelf) | Available | 3UCBL000003412 |
Includes appendices, bibliographical references and index
Contents: Section 1: Essentials of research -- Chapter 1 The nature of business and management research -- Chapter 2 The research process and proposal -- Chapter 3 Ethics in business research -- Section 2: Research approaches -- Chapter 4 Quantitative and qualitative research -- Chapter 5 Literature review -- Chapter 6 Sampling: from an example to a whole population -- Chapter 7 Survey research -- Chapter 8 Observational, action and ethnographic research -- Chapter 9 Experimentation -- Section 3: Conducting the research -- Chapter 10 Secondary data -- Chapter 11 Measurement and scales -- Chapter 12 Fieldwork: questionnaires and responses -- Chapter 13 Writing up and presenting research outcomes -- Section 4 Statistical background (on CD-Rom only) -- Chapter 14 Data preparation and description -- Chapter 15 Exploring, displaying and examining data -- Chapter 16 Hypothesis testing -- Chapter 17 Measures of association -- Chapter 18 Multivariate analysis: an overview
English
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