Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
Material type:
TextPublisher: Upper Saddle River, New Jersey : Prentice Hall, c2003Edition: Third editionDescription: xvii, 893 pages: color illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9812470522 [newsprint]Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
647.940688 K84 2003 (Browse shelf) | Available | 3UCBL000018247 |
Includes bibliographical references, glossary and index
Contents: 1 Introduction: marketing for hospitality and tourism -- 2 Service characteristics of hospitality and tourism marketing -- 3 The role of marketing strategies -- 4 The marketing environment -- 5 Marketing information systems and marketing research -- 6 Consumer markets and consumer buying behavior -- 7 Organizational buyer behavior of group market -- 8 Market segmentation, targeting, and positioning -- 9 Designing and managing -- 10 Internal marketing -- 11 Building customer loyalty through quality -- 12 Pricing products: pricing considerations, approaches, and strategy -- 13 Distribution channels -- 14 Promoting products: communication and promotion policy and advertising -- 15 Promoting products: public relations and sales promotion -- 16 Electronic marketing: internet marketing, database marketing, and direct marketing -- 17 Professional sales -- 18 Destination marketing -- 19 New Year's marketing plan
HRM
English
There are no comments on this title.