Marketing principles / Carl McDaniel, Charles W. Lamb, Joseph F. Hair
Material type:
TextPublisher: Andover : CENGAGE Learning, c2012Description: 645 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789814352628 [newsprint]Uniform titles: Marketing. Subject(s): MarketingDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.8 M45 2012 (Browse shelf) | Available | 3UCBL000005623 |
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| 658.8 M35 2023 Marketing management / | 658.8 M35 2023 Marketing management / | 658.8 M35 2023 Marketing management / | 658.8 M45 2012 Marketing principles / | 658.8 M45 2013 The firm : | 658.8 M86 2010 Strategic marketing management : | 658.8 Ox22 2011 The Oxford handbook of strategic sales and sales management / |
Revised edition of: Marketing : best practices. 2nd ed. c2003.
Includes bibliographical references and indexes.
Contents:Part 1 The world of marketing; Chapter 1 An overview of marketing -- Chapter 2 Strategic planning for competitive advantage -- Chapter 3 Ethics and social responsibility -- Chapter 4 The marketing environment -- Chapter 5 Developing a global vision -- Part 2 Analyzing marketing opportunities; Chapter 6 Consumer decision making -- Chapter 7 Business marketing -- Chapter 8 Segmenting and targeting markets -- Chapter 9 Decision support systems and marketing research -- Part 3 Product and distribution decisions; Chapter 10 Product concepts -- Chapter 11 Developing and managing products -- Chapter 12 Marketing channel and supply chain management -- Chapter 13 Retailing -- Part 4 Promotion and pricing decisions; Chapter 14 Marketing communications and advertising -- Chapter 15 Public relations, sales promotion, and personal selling -- Chapter 16 Pricing concept
NBS-AYALA P 675.00 BSBA-Marketing Management
English
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