Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens
Material type:
TextPublisher: Boston : Prentice Hall, c2010Edition: Fifth editionDescription: xxiii, 683 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789810697501[newsprint]; 9789810697501 [hardbound]Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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647.94 K84 2010 (Browse shelf) | Available | 3UCBL000004948 | ||
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Book
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647.94 K84 2010 (Browse shelf) | Available | 3UCBL000004949 | ||
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Book
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647.94 K84 2010 (Browse shelf) | Available | 3UCBL000004942 |
Includes bibliographical references and index.
Contents: Part I The hospitality and tourism marketing process -- Part II Hospitality and tourism marketing opportunities and strategies -- Part III The hospitality and tourism marketing mix -- Part IV Managing hospitality and tourism marketing.
Tourism
Tourism
Tourism NBS-Ayala Php.598.00
English
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