Public relations writing : form and style / Doug Newsom, Jim Haynes
Material type:
TextSeries: Wadsworth series in mass communication and journalismPublisher: Australia : Wadsworth/Cengage Learning, c2014Edition: Tenth editionDescription: xx, 361 pages : illustationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285074733 [paperback]Subject(s): Public relations | Public relations -- Authorship | Business writing| Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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659.2 N47 2014 (Browse shelf) | Available | 3UCBL000017227 |
Includes bibliographical references and index
Contents: Part 1: PR writing: role and responsibility; Chapter 1: Public relation and the writer, Chapter 2: Ethical and legal responsibilities of the PR writer, Chapter 3: Persuasion -- Part 2: Preparing to write; Chapter 4: Research for ten public relations writer, Chapter 5: The public relations planning process -- Part 3: Writing principles; Chapter 6: Writing to clarify and simplify the complex: style and content, chapter 7: Grammar, spelling and punctuation -- Part 4: Writing for social media and converge traditional media; Chapter 8: PR's role in social media: monitoring and participating, Chapter 9: Media kits, media pitches, backgrounder and columns, chapter 10: Writing for "traditional" or "legacy" media -- Part 5: Writing for select stakeholders/public's; Chapter 11: Email, memos, letters, proposal, and reports, Chapter 12: Crafting messages for controlled media, Chapter 13: newsletter, Chapter 14: Magazine and brochures, Chapter 15: Speeches presentation and other orally delivered messages, Chapter 16: Crisis communication
CD BOOKS P 7440.00 BSBA-Human Resouce Development Management
English
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