Introductory economics for business and management / Julian Gough
Material type:
TextPublisher: Singapore : London : The McGraw-Hills Companies, c2000Description: xiv, 354 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789812838469; 0077095618 [paperback]Subject(s): Strategic planning -- Economic aspects -- Textbooks | Business planning -- Economic aspects -- Textbooks | Competition -- Textbooks | Managerial economics -- Textbooks | Strategic planning -- Economic aspects -- Textbooks | Business planning -- Economic aspects -- Textbooks | Competition -- Textbooks | Managerial economics -- Textbooks | Strategisches Management | TheorieDDC classification: Other classification: 85.10 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658.4012 G72 2000 (Browse shelf) | Available | 3UCBL000004103 |
Includes bibliographical references and indexes.
Contents: 1. Economics and business -- 2. Business objectives -- 3. The demand function -- 4. The estimation of demand -- 5. The production function -- 6. The cost function -- 7. Estimating the cost function -- 8. Monopoly and competition -- 9. Oligopoly -- 10. Managerial theories -- 11. Growth of the firm -- 12. The business environment
BSBA-Management Accounting
English
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