University of Cebu-Banilad Library

Includes appendices and index

Contents: Preface to the second edition -- Preface to the first edition -- Preface -- Chapter 1 The meaning and importance of the meeting, convention and exhibition industries -- Chapter 2 Key players in the industry -- Chapter 3 Meeting management -- Chapter 4 Meeting technology -- Chapter 5 Planning meetings, conventions and exhibitions -- Chapter 6 Basic facts about events -- Chapter 7 Managing events -- Chapter 8 Marketing events -- Chapter 9 Funding and evaluation of events -- Chapter 10 Risk management -- Chapter 11 The role of ethics in the convention and event industry -- Chapter 12 Changes affecting the convention and event industry in the next millennium

Adult

Photocopy Osorno, Rene College of Hospitality Management HRM

Photocopy HRM Osorno, Rene College of Hospitality Management

NBS-MANGO P 295.00 Osorno, Rene College of Hospitality Management HRM

NBS-MANGO P 295.00 Osorno, Rene College of Hospitality Management HRM

NBS-MANGO Osorno, Rene College of Hospitality Management HRM

NBS-MANGO Osorno, Rene College of Hospitality Management HRM

Text in English