Strategic marketing planning for the small to medium-sized business : writing a marketing plan / David W. Anderson
Material type:
TextPublisher: New York, New York : Business Expert Press, c2012Edition: First editionDescription: 96 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 13: 9781606493731 [paperback]Subject(s): Target marketing | Marketing -- ManagementDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Reserved (Main) | 658.802 An23 2012 (Browse shelf) | Available | 3UCBL000010796 |
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| 658.5752 Ul7 2012 Product design and development / | 658.8 C81 1993 TQM for sales and marketing management / | 658.80 J71 1996 The marketing pocketbook / | 658.802 An23 2012 Strategic marketing planning for the small to medium-sized business : | 658.804 V21 2016 Account based marketing for dummies / | 658.812 C46 1991 Relationship marketing : | 658.812 P88 2001 Harvard Business Review : |
Contents: 1 Marketing theory: real life -- 2 Doing your homework -- 3 Competing effectively -- 4 Identifying marketplace trends -- 5 The marketing plan -- 6 Common ways to send a message to your market -- 7 A working model -- 8 Bringing the total plan together; Includes index
Megatext Phil., Inc. P 1701.00 BSBA-Marketing Management
English
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