Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextPublisher: New York : McGraw-Hill Irwin, c2010Edition: Ninth editionDescription: xix, 554 pages : illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780073404769 [newsprint]Other title: Consumer behavior and marketing strategySubject(s): Consumer behavior | MarketingDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.8342 P44 2010 (Browse shelf) | Available | 3UCBL000005597 |
Includes bibliographical references and index.
Contents: Section 1 A perspective on consumer behavior -- Section 2 Affect an cognition and marketing strategy -- Section 3 Behavior and marketing strategy -- Section 4 The environment and marketing strategy -- Section 5 Consumer analysis and marketing strategy
BSBA-Marketing Management
English
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