Retailing management / Michael Levy, Barton A. Weitz.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: Seventh editionDescription: xxxi, 702 pages : color illustration ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780073381046 [newsprint]; 0073381047 [newsprint]Subject(s): Retail trade -- ManagementOnline resources: Publisher description | Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658.87 L57 2009 (Browse shelf) | Available | 3UCBL000019105 |
Includes bibliographical references and indexes.
Section I The world of retailing; Chapter 1 Introduction to the world of retailing; Chapter 2 Types of retailer; Chapter 3 Multichannel retailing; Chapter 4 Customer buying behavior -- Section II Retailing strategy; Chapter 5 Retail market strategy; Chapter 6 Financial strategy; Chapter 7 Retail locations; Chapter 8 Retail site location; Chapter 9 Human resource management; Chapter 10 Information systems and supplied chain management; Chapter 11 Customer relationship management -- Section III Merchandise management; Chapter 12 Managing merchandise assortments; Chapter 13 Merchandise planning systems; Chapter 14 Buying merchandise; Chapter 15 Retail pricing; Chapter 16 Retail communication mix -- Section IV Store management; Chapter 17 Managing the store; Chapter 18 Store layout,design, and visual merchandising; Chapter 19 Customer service -- Section V Cases.
BSBA-Marketing Management
English
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