E-commerce : business on the Internet / Constance H. McLaren, Bruce J. McLaren.
Material type:
TextPublisher: Australia : Thomson, c2000Description: xii, 291 pages : illustrations (color) ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0538689188 [paperback]Subject(s): Electronic commerce| Item type | Current location | Call number | Status | Date due | Barcode |
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658.81 M22 2000 (Browse shelf) | Available | 3UCBL000004026 |
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| 658.804 G21 2014 Introduction to global business : | 658.81 H29 2012 Sales and distribution management : | 658.81 In47 2004 Sales management : | 658.81 M22 2000 E-commerce : | 658.81 P19 2005 Sales and distribution management / | 658.81 R11 1989 Major account sales strategy / | 658.81 St49 2000 Successful sales management : |
Includes index.
Contents: Section 1 An introduction to Electronic Commerce; Chapter 1 The internet in our economy; Chapter 2 Types of internet business -- Section 2 Personal and business services online; Chapter 3 Searching for a career; Chapter 4 Personal finance on the internet; Chapter 5 Internet information services -- Section 3 Buying online; Chapter 6 Retail and business purchase; Chapter 7 Making online purchases; Chapter 8 Consumer issues -- Section 4 Doing business on the web; Chapter 9 Internet marketing; Chapter 10 Digital advertising; Chapter 11 Global E-commerce -- Section 5 Developing an electronic commerce website; Chapter 12 Creating a website; Chapter 13 Developing a web site with Microsoft Frontpage.
BSBA-Marketing Management
English
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