Business to business marketing : a value-driven approach / Wim G. Biemans
Material type:
TextPublisher: London : McGraw-Hill Higher Education, c2010Description: xxii, 362 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 13: 9780077121891 [paperback]Subject(s): Marketing| Item type | Current location | Call number | Status | Date due | Barcode |
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658.8 B47 2010 (Browse shelf) | Available | 3UCBL000005426 |
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| 658.8 A77 2021 Foundation course for customer service supervisor / | 658.8 B16 2013 Essentials of marketing / | 658.8 B45 1986 Marketing / | 658.8 B47 2010 Business to business marketing : | 658.8 C66 2013 Drucker on marketing : | 658.8 D13 2011 Green marketing management / | 658.8 Ex87 1994 The extra mile : |
Contents: Part 1. Understanding business to business marketing -- Part 2. Making sense of customers and markets -- Part 3. Defining superior value for customers -- Part 4. Translating the value proposition into marketing instruments -- Part 5. Marketing evaluation and control -- Part 6. Implementing a value-creating organisation; Includes bibliographical references and index
Cagnaan Book Sales P 490.00 BSBA-Marketing Management
English
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