Consumer behavior & marketing strategy / J. Paul Peter and Jerry C. Olson
Material type:
TextPublisher: New York : McGraw-Hill Irwin, c2008Edition: Eighth editionDescription: xxi, 555 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071268851 [newsprint]Other title: Consumer behavior and marketing strategySubject(s): Consumer behavior | MarketingDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.8342 P44 2008 (Browse shelf) | Available | 3UCBL000004111 | ||
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Book
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658.8342 P44 2008 (Browse shelf) | Available | 3UCBL000004060 | ||
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Book
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658.8342 P44 2008 (Browse shelf) | Available | 3UCBL000001875 |
Includes bibliographical references and index.
Contents: Section 1. A perspective on consumer behavior -- Section 2. Affect and cognition and marketing -- Section 3. Behavior and marketing strategy -- Section 4. The environment and marketing strategy -- Section 5. Consumer analysis and marketing strategy
NBS P 845.00 BSBA-Marketing Management
NBS P 845.00 BSBA-Marketing Management
NBS P 845.00 BSBA-Marketing Management
English
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