Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack.
Material type:
TextLanguage: English Publisher: Upper Saddle River, New Jersey : Prentice Hall, c2012Edition: Fifth EditionDescription: 463 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789810696573 [newsprint]Subject(s): Communication in marketing | Advertising| Item type | Current location | Call number | Status | Date due | Barcode |
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Reserved (Main) | 659.1 C62 2012 (Browse shelf) | Available | 3UCBL000011039 | |
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Book
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College Library Reserved (Main) | 659.1 C62 2012 (Browse shelf) | Available | ||
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Book
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Reserved (Main) | 659.1 C62 2012 (Browse shelf) | Available | 3UCBL000011052 |
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| 658 R56 1979 Industrial organization and management / | 658 So12 2010 MBA in a nutshell / | 659.1 B41 2018 Advertising and promotion : | 659.1 C62 2012 Integrated advertising, promotion, and marketing communications / | 659.1 C62 2012 Integrated advertising, promotion, and marketing communications / | 659.1 C62 2012 Integrated advertising, promotion, and marketing communications / | 659 P92 2012 Event marketing : |
Contents: Part 1 The IMC foundation -- Part 2 IMC advertising tools -- Part 3 IMC media tools -- Part 4 IMC promotional tools -- Part 5 IMC ethics, regulation, and evaluation
Higher Education Books Resources BSBA-Marketing Management P 1,198.00
Higher Ed Books Resources BSBA-Marketing Management P 1,198.00
Higher Ed Books Resources BSBA-Marketing Management P 1,198.00
English
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