Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill
Material type:
TextPublisher: New York : Prentice Hall, c2010Edition: Fifth EditionDescription: xxx, 614 pages : illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789810697860 [paperback]Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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650.072 Sa87 2010 (Browse shelf) | Available | 3UCBL000019356 | ||
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Book
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650.072 Sa87 2010 (Browse shelf) | Available | 3UCBL000011235 |
Includes bibliographical references and index.
Contents: 1 The nature of business and management research and structure of this book -- 2 Formulating and clarifying reviewing the literature -- 3 Critically reviewing the literature -- 4 Research philosophies and approaches -- 5 Research design -- 6 Negotiation access and research ethics -- 7 Selecting samples -- 8 Using secondary data -- 9 Primary data: collecting through observation -- 10 Primary data: using semi-structured, in-depth and group interviews -- 11 Primary data: using questionnaires -- 12 Quantitative data analysis -- 13 Qualitative data analysis -- 14 Writing and presenting your project report
NBS-AYALA P 625.50 BSBA-Marketing Management
NBS-AYALA P 625.50 BSBA-Marketing Management
English
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