Marketing / Dhruv Grewal, Michael Levy
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, c2008Description: xxxiii, 536 pages : illustrations (color) ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071109055 [paperback]Subject(s): MarketingDDC classification: Online resources: Publisher description | Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658.8 G86 2008 (Browse shelf) | Available | 3UCBL000002348 |
Browsing College Library shelves Close shelf browser
|
|
No cover image available No cover image available |
|
|
|
|
||
| 658.8 D13 2011 Green marketing management / | 658.8 Ex87 1994 The extra mile : | 658.8 F41 2013 Marketing / | 658.8 G86 2008 Marketing / | 658.8 H38 2001 Classic failures in product marketing : | 658.8 H59 2001 Small business guides : | 658.8 H76 2013 Competitive SME : |
Includes bibliographical references and index.
Contents: Section 1 Assessing the marketplace -- Section 2 Understanding the marketplace -- Section 3 Targeting the marketplace -- Section 4 Value creation -- Section 5 Value capture -- Section 6 Value delivery: designing the channel and supply chain -- Section 7 Value communication
BSBA-Marketing Management
English
There are no comments on this title.