University of Cebu-Banilad Library catalog › Details for: Fundamentals of marketing :

Normal view MARC view ISBD view

Fundamentals of marketing : in the Philippine setting / Josiah Go and Chiqui Escareal-Go

By: Go, JosiahContributor(s): Go, ChiquiMaterial type: Text

TextPublisher: Philippines : Josiah and Carolina Go Foundation, Inc., c2010Description: 462 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789719186090 [paperback]Subject(s): Marketing -- Philippines

Contents:

Contents: Chapter 1 Marketing: an introduction -- Chapter 2 Market segmentation -- Chapter 3 Marketing mix: the 4ps of marketing -- Chapter 4 Product strategy -- Chapter 5 Customer service strategy -- Chapter 6 Pricing strategy -- Chapter 7 Distributions strategy and the strategic selling cycle -- Chapter 8 Advertising strategy -- Chapter 9 Sales promotion strategy -- Chapter 10 Putting it all together: diary of marketing man

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Book	Filipiniana (Reserve)	658.8 G53 2010 (Browse shelf)	Available		3UCBL000005788

BSBA-Marketing Management

English

There are no comments on this title.

to post a comment.