Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type: TextSeries: The Irwin series in marketingPublisher: New York : McGraw-Hill Companies, Inc., c2008Edition: Seventh editionDescription: xii, 299 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071263634 [paperback]Subject(s): Marketing -- United States -- ManagementDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
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Book | 658.802 L52 2008 (Browse shelf) | Available | 3UCBL000005777 |
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658.802 B79 2016 Marketing with strategic empathy : | 658.802 F48 1999 Marketing communications : | 658.802 G53 1997 Marketing plan : | 658.802 L52 2008 Analysis for marketing planning / | 658.802 M86 2012 Strategic marketing management / | 658.804 G21 2014 Introduction to global business : | 658.81 H29 2012 Sales and distribution management : |
Includes bibliographical references and index
Contents: Preface,acknowledgement,about the authors; Chapter 1:Marketing planning -- Chapter 2:Defining the competitive set -- Chapter 3:Industry analysis -- Chapter 4:Competitor analysis -- Chapter 5:Customer analysis -- Chapter 6:Market potentials and sales forecasting -- Chapter 7:Developing marketing strategy; includes appendices
BSBA-Marketing Management
English
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