Customer relationship management systems handbook / Duane E. Sharp.
Material type:
TextPublisher: Boca Raton : Auerbach Publications, c2003Description: xxi, 242 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0849311438 [paperback]Subject(s): Customer relations -- Management | Customer relations -- Management -- Data processingDDC classification: Online resources: Publisher description | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.812 Sh23 2003 (Browse shelf) | Available | 3UCBL000004071 |
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| 658.812 P36 2005 It's all about service : how to lead your people to care for your customers / | 658.812 P39 1993 The one to one future : | 658.812 P39 2000 The one to one manager : | 658.812 Sh23 2003 Customer relationship management systems handbook / | 658.812 W58 1996 Customer centered growth : | 658.816 Sch34 2012 Pricing strategies : | 658.82 Sh62 2013 Advertising, promotion, and other aspects of integrated marketing communications / |
Includes bibliographical references (p. 233-234) and index.
Contents: 1 The customer today -- 2 The evolution of customer relations to CRM -- 3 The technology of CRM -- 4 Case studies in CRM -- 5 Privacy in CRM -- 6 Benefits in CRM
BSBA-Human Resouce Development Management
English
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