Art and advertising /
Material type:
TextPublisher: Pasig City ; Anvil Publishing, c2000Description: 148 pages : 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9712709965 [newsprint]Subject(s): Art and industry | AdvertisingDDC classification: Online resources: Contributor biographical information | Publisher description | Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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659.1 Ar77 2000 (Browse shelf) | Available | 3UCBL000020506 | ||
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Book
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659.1 Ar77 2000 (Browse shelf) | Available | 3UCBL000003436 |
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| 658 W42 2008 Management : | 659.1 Ar33 2009 Essentials of contemporary advertising / | 659.1 Ar77 2000 Art and advertising / | 659.1 Ar77 2000 Art and advertising / | 659.1 H11 2018 Advertising & promotion / | 659.1 K48 2013 Advertising for people who don't like advertising / | 659.1 On3 2000 The science of advertising, book 1 / |
Includes bibliographical references (p. [183]-193) and index.
Contents: Editor's notes -- How an ad is created -- Writing for print, radio and tv -- Art direction -- Radio production in advertising -- Producing a tv commercial -- Creativity builds business -- Filipino values in advertising
BSBA-Marketing Management
BSBA-Marketing Management
English
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