University of Cebu-Banilad Library

Contents: Chapter 1: The nature of business communication process -- Chapter 2: The principles of writing and writing process -- Chapter 3: Formatting the physical form of the business letter -- Chapter 4: Writing sales and promotional letters -- Chapter 5: Writing credit and promotional letter -- Chapter 6: Writing claim and adjustment letter -- Chapter 7: Preparing resume's and job application letter -- Chapter 8: Preparing recommendation and reference letters -- Chapter 9: Preparing a memorandum and an endorsement letter -- Chapter 10: Preparing minutes of the meeting -- Chapter 11: Preparing business reports -- Chapter 12: Using graphics in business reports -- Chapter 13: Preparing social-business correspondence -- Chapter 14: Digital communication in business -- Includes references, appendices and index

Rex Book Store P280.00 BSBA-Marketing Management

English