2014 marketing basics : a modular approach / Ma. Nancy T. Balasan
Material type:
TextPublisher: Manila, Philippines : Rex Book Store, c2014Edition: First editionDescription: x, 117 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 97897168202[newsprint]
Contents:
Contents: Module 1: The value of marketing -- Module 2: The environment of business -- Module 3: Market segmentation -- Module 4: Consumer buying behavior -- Module 5: Understanding product -- Module 6: Product pricing -- Module 7: Product distribution -- Module 8: Product promotion -- Module 9: Careers in marketing
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
Filipiniana (Reserve) | 658.7 B18 2014 (Browse shelf) | Available | 3UCBL000019569 |
Contents: Module 1: The value of marketing -- Module 2: The environment of business -- Module 3: Market segmentation -- Module 4: Consumer buying behavior -- Module 5: Understanding product -- Module 6: Product pricing -- Module 7: Product distribution -- Module 8: Product promotion -- Module 9: Careers in marketing
Rex Book Store BSBA-Marketing Management
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