Principles of marketing / Roberto G. Medina.
Material type:
TextPublisher: Quezon City, Philippines : Rex Book Store, c1990Description: xvi, 197 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9712307638 [newsprint]Subject(s): MarketingDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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Filipiniana | 658.8 M46 1990 (Browse shelf) | Available | 3UCBL000022914 | |
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Book
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Filipiniana | 658.8 M46 1990 (Browse shelf) | Available | 3UCBL000022915 | |
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Book
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Filipiniana | 658.8 M46 1990 (Browse shelf) | Available | 3UCBL000010663 | |
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Book
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Filipiniana | 658.8 M46 1990 (Browse shelf) | Available | 3UCBL000020074 |
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| 658.8 009599 C26 2002 Cases on marketing management in the Philippine setting / | 658.8 B14 1999 Essential marketing : | 658.8 M46 1990 Principles of marketing / | 658.8 M46 1990 Principles of marketing / | 658.8 M46 1990 Principles of marketing / | 658.8 M46 1990 Principles of marketing / | 658.8009599 C26 2002 Cases on marketing management in the Philippine setting / |
Includes bibliographical references and indexes.
Contents: Chapter 1 An overview of marketing -- Chapter 2 Markets and market segmentation -- Chapter 3 Marketing research and information systems -- Chapter 4 The product -- Chapter 5 The price -- Chapter 6 Channels of distribution -- Chapter 7 Physical distribution -- Chapter 8 Retailing and wholesaling -- Chapter 9 Personal selling -- Chapter 10 Advertising, publicity and sales promotion -- Chapter 11 Services marketing and non business marketing -- Chapter 12 International marketing -- Chapter 13 Marketing planning and control -- Chapter 14 Marketing and society
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
BSBA-Marketing Management
English
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