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Management dilemmas: when marketing becomes a minefield /

Contributor(s): Harvard Business School. PressMaterial type: Text

TextSeries: Management dilemmasPublisher: Boston : Harvard Business School Press, c2004Description: 187 pages ; 21 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1591395054 [paperback]Uniform titles: Harvard business review. Subject(s): Marketing -- Management -- Problems, exercises, etcDDC classification: Online resources: Table of contents

Contents:

Contents: When no news is good news -- Are some customers more equal than others? -- License to overkill -- The global brand face-off -- The quality improvement customers didn't want -- Keeping to the fairway

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Item type	Current location	Call number	Status	Date due	Barcode
Book		658.8 M31 2004 (Browse shelf)	Available		3UCBL000020075

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"What will you do?"--Cover.

"Case studies from the pages of Harvard business review"--Cover.

BSBA-Marketing Management

English

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