Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.
Material type: TextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: Seventh editionDescription: xxiii, 490 pages ; color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978007128090 [paperback]Subject(s): SellingDDC classification: Online resources: Table of contents onlyItem type | Current location | Call number | Status | Date due | Barcode |
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Book | 658.85 W43 2009 (Browse shelf) | Available | 3UCBL000005424 |
Includes bibliographical references and indexes.
Contents: Part 1: The field of selling -- Part 2: Knowledge and skill requirements -- Part 3: The partnership process -- Part 4: The salesperson as manager -- Glossary -- Indexes
BSBA-Marketing Management
English
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