Marketing management : an Asian perspective / Philip Kotler [and three others]
Material type:
TextPublisher: Singapore : Prentice Hall, c1999Edition: Second editionDescription: xvi, 904 pages ; illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0130109800 [paperback]Subject(s): Marketing -- Europe -- Management | Marketing -- ManagementDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.8 K84 1999 (Browse shelf) | Available | 3UCBL000020079 |
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| 658.8 Ir21 2012 The management of strategy : | 658.80 K15 2015 Advertising and sales promotion / | 658.8 K84 1996 Marketing management : | 658.8 K84 1999 Marketing management : | 658.8 K84 2001 Principles of marketing / | 658.8 K84 2003 Marketing management / | 658.8 K84 2006 Principles of marketing / |
Includes bibliographical references and index.
Contents: Part I: Understanding marketing management -- Part II: Analyzing marketing opportunities -- Part III: Developing marketing strategies -- Part IV: Planning marketing programs -- Part V: Managing the marketing efforts
BSBA-Marketing Management
English
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