University of Cebu-Banilad Library catalog › Details for: New products management /

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New products management / Merle Crawford & Anthony Di Benedetto.

By: Crawford, C. Merle (Charles Merle), 1924-Contributor(s): Di Benedetto, C. AnthonyMaterial type: Text

TextPublisher: Boston : McGraw-Hill Irwin, c2008Edition: Ninth editionDescription: xviii, 558 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780073529882 [hardbound]Subject(s): New products -- ManagementDDC classification: Online resources: Table of contents only | Publisher description

Contents:

Contents: Part one Overview and opportunity identification/selection -- Part two Concept generation -- Part three Concept/project evaluation -- Part four Development -- Part five Launch

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Item type	Current location	Call number	Status	Date due	Barcode
Book		658.575 C85 2008 (Browse shelf)	Available		3UCBL000005431

Includes bibliographical references (p. 505-508) and index.

Contents: Part one Overview and opportunity identification/selection -- Part two Concept generation -- Part three Concept/project evaluation -- Part four Development -- Part five Launch

BSBA-Marketing Management

English

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