University of Cebu-Banilad Library catalog › Details for: International marketing /

Normal view MARC view ISBD view

International marketing / Philip R. Cateora, Mary C. Gilly, John Graham

By: Cateora, Philip RContributor(s): Gilly, Mary C | Graham, John LMaterial type: Text

TextPublisher: Boston : McGraw-Hill, c2009Edition: Fourteenth editionDescription: xxxi, 711 pages : illustrations (colored) ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071288385 [paperback]Subject(s): Export marketing | International business enterprisesDDC classification:

Contents:

Contents: Part 1 An overview -- Part 2 The cultural environment of global markets -- Part 3 Assessing global market opportunities -- Part 4 Developing global marketing strategies -- Part 5 Implementing global marketing strategies -- Part 6 Supplementary material

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 5 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Book		658.848 C28 2009 (Browse shelf)	Available		3UCBL000005727

Includes indexes.

Bibliography: page 716-722.

BSBA-Marketing Management

English

There are no comments on this title.

to post a comment.