The one to one manager : real-world lessons in customer relationship management / Don Peppers & Martha Rogers.
Material type:
TextPublisher: New York : Currency/Doubleday, c2000Description: xix, 268 pages ; 20 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9814126098 [newsprint]Subject(s): Customer relations -- Management | Consumers' preferences | Relationship marketingDDC classification: Online resources: Contributor biographical information | Sample text | Publisher description | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658.812 P39 2000 (Browse shelf) | Available | 3UCBL000003984 |
Includes bibliographical references and index.
Contents: 1 Trusted agents -- 2 Using the technology -- 3 Organizations, culture and change -- 4 Customer focus -- 5 Culture of service -- 6 Knowing the customer -- 7 Respecting the channel -- 8 Tool makers
BSBA-Marketing Management
English
There are no comments on this title.