Introduction to business / Laura Portolese Dias & Amit J. Shah
Material type:
TextPublisher: Boston : McGraw-Hill Higher Education, c2009Description: xix, 522 pages : illustrations (chiefly colored) ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780073376998 [paperback]Subject(s): Business | Industrial management | Small business -- ManagementDDC classification: Online resources: Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658 D54 2009 (Browse shelf) | Available | 3UCBL000008016 |
Includes bibliographical references (p. 481-491) and index.
Contents: Chapter 1: The dynamic business environment -- Chapter 2: How economic affects business -- Chapter 3: Business in global markets -- Chapter 4: Demonstrating ethical behavior and social responsibility -- Chapter 5: Entrepreneurship and starting a small business -- Chapter 6: Management: functions and style -- Chapter 7: Leadership and motivation -- Chapter 8: Human resource management -- Chapter 9: Marketing: product and price -- Chapter 10: Marketing: place and promotions -- Chapter 11: Information technology in business -- Chapter 12: Understanding financial information and accounting -- Chapter 13: Securities markets and financial institutions -- Chapter 14: Personal finance
BSBA-Management Accounting
English
There are no comments on this title.