The ultimate guide to sales training : potent tactics to accelerate sales performance / Dan Seidman.

By: Seidman, DanMaterial type: TextTextSeries: Pfeiffer essential resources for training and HR professionals: Publisher: San Francisco : Pfeiffer, c2012Edition: First editionDescription: xx, 524 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780470900000 [paperback]Subject(s): Selling | Sales managementDDC classification: Other classification: BUS066000 Online resources: Cover image
Contents:
Contents: Part one: Preparing the sales pro to sell -- Part two: Training the sales pro to sell -- Part three: Training the sales pro to improve performance -- Part four: Re-creating your training experience: key concerns -- Part five: Appendices
Summary: "The Ultimate Sales Training book enables sales managers, sales trainers, sales coaches, and sales consultants to understand the convergence of selling and learning in the current and future business workplace. The book is a comprehensive tactical, usable, and practical shelf-reference for creating a great sales training program. The book can help those responsible for team performance architect the delicate short-term and long-term balance necessary to create truly world-class sales organizations through training. By focusing on quality, sound instructional design principles, and a standardized sales process, it is sure to be the go-to resource for challenging solving sales training dilemmas"--
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Item type Current location Call number Status Date due Barcode
Book Book
658.31245 Se42 2012 (Browse shelf) Available 3UCBL000010790

"Co-published with ASTD"--Cover.

Includes bibliographical references and index.

Contents: Part one: Preparing the sales pro to sell -- Part two: Training the sales pro to sell -- Part three: Training the sales pro to improve performance -- Part four: Re-creating your training experience: key concerns -- Part five: Appendices

"The Ultimate Sales Training book enables sales managers, sales trainers, sales coaches, and sales consultants to understand the convergence of selling and learning in the current and future business workplace. The book is a comprehensive tactical, usable, and practical shelf-reference for creating a great sales training program. The book can help those responsible for team performance architect the delicate short-term and long-term balance necessary to create truly world-class sales organizations through training. By focusing on quality, sound instructional design principles, and a standardized sales process, it is sure to be the go-to resource for challenging solving sales training dilemmas"--

BSBA-Marketing Management

English

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