University of Cebu-Banilad Library catalog › Details for: Marketing communications :

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Marketing communications : contexts, contents, and strategies / Chris Fill

By: Fill, ChrisMaterial type: Text

TextPublisher: London New York : Prentice Hall, c1999Edition: Second editionDescription: xxiii, 656 pages : illustrations (some colored) ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0130102296 [paperback]Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification:

Contents:

Contents: Part 1 Context -- Part 2 Contents -- Part 3 Strategies

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Item type	Current location	Call number	Status	Date due	Barcode
Book		658.802 F48 1999 (Browse shelf)	Available		3UCBL000020096

Includes bibliographical references and indexes.

Contents: Part 1 Context -- Part 2 Contents -- Part 3 Strategies

BSBA-Marketing Management

English

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