University of Cebu-Banilad Library

The one to one future : building relationships one customer at a time / Don Peppers & Martha Rogers

By: Peppers, DonContributor(s): Rogers, Martha, 1952-Material type: TextTextPublisher: New York : Currency Doubleday, c1993Description: xviii, 443 pages; 20 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0749913983 [paperback]; 0749914920 [paperback]Subject(s): Market segmentation | Sales promotion | Consumers' preferences | Customer relationsDDC classification:
Contents:
Contents: Chapter 1 back from the future -- Chapter 2 Share of customer, not share of market -- Chapter 3 Collaborate with your customers -- Chapter 4 Differentiate customers -- Chapter 5 Economies of scope -- Chapter 6 Manage your customers -- Chapter 7 Exchange your customers in dialogue -- Chapter 8 Take products to customers -- Chapter 9 Make money protecting privacy -- Chapter 10 Society at light speed
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Item type Current location Call number Status Date due Barcode
Book Book
658.812 P39 1993 (Browse shelf) Available 3UCBL000020101

Includes bibliographical references and index.

Contents: Chapter 1 back from the future -- Chapter 2 Share of customer, not share of market -- Chapter 3 Collaborate with your customers -- Chapter 4 Differentiate customers -- Chapter 5 Economies of scope -- Chapter 6 Manage your customers -- Chapter 7 Exchange your customers in dialogue -- Chapter 8 Take products to customers -- Chapter 9 Make money protecting privacy -- Chapter 10 Society at light speed

BSBA-Marketing Management

English

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