Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextPublisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Edition: Sixth editionDescription: xx, 876 pages : illustrations, maps ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0072315571 [newsprint]Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: Online resources: Publisher description | Table of contents | Item type | Current location | Call number | Status | Date due | Barcode |
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658.8 P44 2001 (Browse shelf) | Available | 3UCBL000003377 | ||
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658.8 P44 2001 (Browse shelf) | Available | 3UCBL000001830 |
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| 658.8 P42 2012 Essentials of marketing : a marketing strategy planning approach / | 658.8 P42 2012 Essentials of marketing : a marketing strategy planning approach / | 658.8 P42 2017 Essentials of marketing : a marketing strategy planning approach / | 658.8 P44 2001 Marketing management : | 658.8 P44 2001 Marketing management : | 658.8 P44 2007 Marketing management : | 658.8 R18 1995 Up the loyalty ladder : |
Includes bibliographical references (page 851-858) and indexes.
Contents: Chapter 1 Strategic planning and the marketing management process -- Chapter 2 Marketing research: process and systems for decision making -- Chapter 3 Consumer behavior -- Chapter 4 Organizational buying -- Chapter 5 Market segmentation -- Chapter 6 Product strategy -- Chapter 7 New product planning and development -- Chapter 8 Integrated marketing communications: advertising and sales promotion -- Chapter 9 Personal selling -- Chapter 10 Distribution strategy -- Chapter 11 Pricing strategy -- Chapter 12 The marketing of services -- Chapter 13 Global marketing
National Bookstore BSBA-Marketing Management
National Bookstore BSBA-Marketing Management
English
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