Cases on strategic management in the Philippine setting / [case writers, Rafael A. Rodriguez ] ; Emerlinda R. Roman, editor.
Material type:
TextPublisher: Diliman, Quezon City : University of the Philippines Press, c2003Description: x, 340 pages : illustrations, map ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9715423434 [newsprint]Subject(s): Strategic planning -- Philippines -- Case studies | Business planning -- Philippines -- Case studies | Management -- Philippines -- Case studies
| Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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Filipiniana | 658.8009599 C26 2003 (Browse shelf) | Available | 3UCBL000003332 |
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| 658.8 M46 1990 Principles of marketing / | 658.8 M46 1990 Principles of marketing / | 658.8009599 C26 2002 Cases on marketing management in the Philippine setting / | 658.8009599 C26 2003 Cases on strategic management in the Philippine setting / | 658.802 B22 2018 Strategic marketing management / | 658.809599 M34 1998 Marketing excellence in good times and bad : | 658.81 Sa55 2012 Creating great customer service / |
Includes bibliographical references.
BSBA-Marketing Management
English
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