Principles of marketing / Philip Kotler, Gary Armstrong
Material type:
TextPublisher: Boston : Pearson Prentice Hall, c2012Edition: Fourteenth editionDescription: 637, I36 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789810696429 [newsprint]Subject(s): MarketingDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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College Library | 658.8 K84 2012 (Browse shelf) | Available |
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| 658.8 K84 2003 Marketing management / | 658.8 K84 2006 Principles of marketing / | 658.8 K84 2010 Principles of marketing / | 658.8 K84 2012 Principles of marketing / | 658.8 K84 2017 Marketing management / | 658.8 K84 2022 Marketing management / | 658.8 K84 2022 Marketing management / |
Includes bibliographical references and index.
Contents: Part 1 Defining marketing and the marketing process -- Part 2 Understanding the marketplace and consumers -- Part 3 Designing a customer - driven strategy and mix -- Part 4 Extending marketing
BSBA-Marketing Management
English
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