Marketing management : an asian perspective / Philip Kotler [and three others]
Material type:
TextPublisher: Singapore : Prentice-Hall, c1996Description: xviii, 1055 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0132548976 [paperback]Subject(s): Marketing -- ManagementDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658.8 K84 1996 (Browse shelf) | Available | 3UCBL000020113 |
Includes bibliographical references and indexes.
Contents: Part 1 Understanding marketing management -- Part 2 Analyzing marketing opportunities -- Part 3 Researching and selecting target markets -- Part 4 Developing marketing strategies -- Part 5 Planning marketing programs -- Part 6 Organizing, implementing, and controlling marketing effort
BSBA-Marketing Management
English
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