Entrepreneurship : strategies and resources / Marc J. Dollinger
Material type:
TextPublisher: Upper Saddle River, New Jersey : Prentice Hall, c1999Edition: Second editionDescription: xxiii, 562 pages : illustration (black and white) ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0137459939 [paperback]Subject(s): New business enterprises | Entrepreneurship| Item type | Current location | Call number | Status | Date due | Barcode |
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Reference (MAIN)
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College Library Subject Reference | 658.421 D69 1999 (Browse shelf) | Available | 3UCBL000002489 |
Includes bibliographical references and index.
Content: Chapter 1 A framework for entrepreneurship -- Chapter 2 Resources and capability -- Chapter 3 The environment of entrepreneurship -- Chapter 4 Entrepreneurial strategies -- Chapter 5 The business plan -- Chapter 6 Marketing the new venture -- Chapter 7 Foundations of new venture finance -- Chapter 8 Securing investors and structuring the deal -- Chapter 9 Creating the organization -- Chapter 10 Corporate venturing, networking, and franchising -- Case 1 Prolingua -- Case 2 Fumero artfabrics, inc. -- e-station -- Case 4 TV answer: an interactive data service -- Case 5 Blitz -- Case 6 Bright ideas -- Case 7 Rubio's: home of the fish taco -- Case 8 Suzy's zoo -- Case 9 Potatoquick! -- Case 10 Windsor industries, inc.
Adult
CGN P 320.00 Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
Text in English
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